We’ve been passionate carp anglers since 1995, and before launching Quest Tackle we’d already spent more than six years selling products online through eBay, Amazon and our own websites. That experience taught us a huge amount about sourcing products, working with manufacturers, testing samples and, most importantly, looking after customers.

Eventually, we decided it was time to combine that experience with something we genuinely loved.

And that’s how Quest Tackle began.

Designed with anglers in mind

Being anglers ourselves has always played a big part in how we develop our products.

We don’t simply look for products to put our name on. We work closely with our manufacturers to develop and improve our tackle, looking carefully at the materials, features, construction and small details that can make a real difference on the bank.

Customer feedback is also a huge part of this process.

We listen to what anglers like, what they would change and what they’d like to see next. Many of the improvements and new products within the Quest range have come directly from conversations with the people who actually use our tackle.

We’re always looking at how we can make the next version better.

High quality. Sensible prices.

From day one, one of the main principles behind Quest has been value for money.

We believe anglers should be able to buy genuinely high-quality tackle without automatically paying a premium simply for the name on the product.

That doesn’t mean cutting corners.

It means concentrating our spending where it matters — on the product itself.

As an online business selling directly to our customers, we’re able to keep our overheads lower than many traditional retail models. This allows us to invest in better materials, useful features and continual product development while keeping our prices as competitive as possible.

Our aim has never been to make the cheapest tackle.

It’s to make great tackle at a sensible price.

A family-run business

Despite how much Quest has grown since 2017, we’re still a family-run business.

That matters to us.

Behind the website, products and parcels are real people who care about the business we’ve built and the customers who support it.

We want buying from Quest to feel different. Whether you’re asking a question before ordering, need some advice about one of our products or require help after your purchase, we’ll always do our best to provide the kind of personal service we’d want to receive ourselves.

We’re incredibly grateful to the thousands of anglers who have chosen Quest over the years, recommended us to friends, shared photographs from the bank and come back to us time and again.

Still moving forward

Nearly a decade after launching Quest Tackle, we’re more passionate about the business than ever.

Our range has grown considerably, but our approach hasn’t changed.

We’re continually developing new products, testing new ideas and looking for ways to improve our existing tackle. Some ideas come from us, some come from our customers, but they all have to meet the same basic test:

Would we be happy to use it ourselves?

There’s plenty more to come from Quest, and we’re excited about what we’re developing for the future.

Thank you for supporting our family business and for being part of the Quest Tackle story.

Matt & The Quest Family Run Team